Stile & Story

In 1898 Giuseppe Niccolai founded the"Ricami e Cappelli Niccolai"company. At the beginning, in fact, Niccolai focused on the design and production of bed linens and straw hats which were mostly "fine du siecle" and/or belle epoque style. In 1910, after the London fair, Giuseppe Niccolai decided to a specialize in the luxury linen production leaving the hat segment to his brother who, eventually, made his fortune in France.

Starting from that very moment all of Mr. Niccolai's attention was paid to the development of the most sought after and precious models as the result of a continuous research for precious materials as well as the most talented "working women" who made of the embroidery a real art. However despite the introduction of some novelties tradition and the fine embroidery from the Florentine, Pistoia and Montalbano hills were still kept in close sight.

In the 50s the company was gradually passed on the hands of Mr. Niccolai‘s son Raffaello who travelled widely through and introduced new materials, mainly from Belgium and Switzerland, which together with the highly skilled Italian production from “Cantù”, raised levels of the production to absolute value and utmost beauty. However despite the introduction of some novelties tradition and the fine embroidery from the Florentine, Pistoia and Montalbano hills were still kept in close sight.

An irreplaceable role in the company’s history has always been taken by the women who, mostly at home during their free time,brought to an admirable reality the creative fantasies of their employer. In the end, we come to our days when the company perpetuates the family tradition by further specializing in luxury, customizing and creating the most exclusive products. This is how the company succeeds in fulfilling all the requests and all the customizations for the high and demanding clientele which from time to time requires. In this sense, the company produces customized products using all types of fabric, both for tableware and bedding. Niccolai Luxury home also realizes every type of embroidery starting from the drawings supplied by the customer transposing them on the chosen fabrics, in the ways and with the finest and required yarns. All of this in the absolute and consolidated conviction that quality, value and, consequently, luxury must be the "leit motive" of the company.

BEAUTY WILL SAVE THE WORLD

Fedor Dostoevskij